Twenty years behind the chair · For salon owners and beauty businesses
Get Found
See exactly where you show up — and where you don't.
When someone looks for a salon near you, do you come up? On Google, on maps — and now when they just ask ChatGPT. A Visibility Audit tells you exactly where you stand, and hands you a 30/60/90-day plan for fixing it.
Get your visibility auditThe problem
You can be fully booked by your regulars and still be invisible to everyone else.
Nobody Can Find You
Your work is good. That was never the problem. But when someone new moves to town and searches for a salon — or asks a friend, or asks ChatGPT — a name comes up, and it isn't yours. That's not a talent gap. It's a visibility one.
I had no idea I wasn’t even showing up for those searches in my area.
Where it starts
The Audit
Everything starts here. I find out where you actually show up, and hand you a 30/60/90-day plan. What you do with it is up to you — follow it yourself, or have me build the fixes for you.
Visibility
Audit
See where clients can find you.
What's one new client worth to you over a year? Not one visit — a year of rebooking.
Get your audit Already talked to me? Pay for your audit here.- A salon-specific check of how you show up on Google and on maps — and when clients ask for a recommendation
- Where you land when someone asks ChatGPT or another AI assistant for a salon near you
- Written findings, plus a 30/60/90-day plan for what to fix and in what order
- A short video walkthrough, within five business days
- Credited toward your Build if you decide to have the fixes done for you
For salons, medispas, lash and brow studios, barbers and estheticians.
Then pick your lane
Run It
Yourself
You've got the plan. Go.
- For owners with the time, or a team who can action a list
- Work through the 30/60/90-day plan at your own pace
- Nothing further to pay
- Come back for the Build later if you'd rather not
Hand It
To Me
I build the fixes for you.
- One core system built for you, end to end
- Tested, delivered, and documented so you and your team can use it
- Built around your business, not a template
- A re-scan once the work has had time to land
From clients
It Works
I had a business audit with Kate, and it was a total eye-opener! She gave me a clear breakdown of my upcoming services, highlighted my strong review count, and pointed out critical gaps in my search visibility. As an extension specialist, I had no idea I wasn’t even showing up for those searches in my area. Her insights were spot-on, professional, and gave me an exact roadmap of what I need to fix. If you’re a salon owner wanting an honest look at your business data, I highly recommend working with her!
Having Kate create a quiz for my online booking was the best thing I could do for clients. They used to book the wrong thing or reach out confused — this quiz eliminates those issues completely. The client experience is so much better, for them and for me.
More from Meg at Botega, after her audit
- What was bugging you about the online stuff before I got in there?
- Our Google had dropped due to having a linked account — this was working against us, as Kate informed me once we started the process.
- Anything in the audit that made you go “oh, I had no idea”?
- Yes, all of it — the fact that we were attracting hiring staff and not potential clients.
- What was it like having me just handle it?
- I would have done more damage trying to do this myself. Kate knew the way with my website, as she built it in the past.
- Would you tell another salon owner to do this?
- I would definitely recommend Kate for any online work — Google help, website building, all of the above!
About Kate
Who I Am
Hi, I'm Kate. I help hair salon owners get found in Google and AI search. I spent over twenty years behind the chair — running every part of my own salon while I was at it.
So when I look at your salon, I'm not a marketing agency reading off a checklist. I know the difference between what actually brings someone new through the door and what just looks busy — because I spent two decades on the other side of it.
- Twenty years behind the chair. I know what the day actually looks like, and how little time there is at the end of it.
- Two salons owned and run. Not just the hair — the bookings, the staffing, the phone, the whole thing.
- Not an agency. No account manager, no reused template. You're dealing with me.
- Plain language, always. If a report needs a glossary, it isn't finished.
What actually happens — no calls required
-
The day you book
You fill out one short form
About five minutes. Write like you'd text a friend — messy is fine, I read every word. That's the last thing I need from you.
-
While you're working
I look you up the way a new client would
Google, maps, and what the AI assistants say when someone asks them for a salon in your town. Nothing needed from you at this stage.
-
Within five business days
Your findings land in your inbox
Written up in plain language, with a short video walkthrough so you can hear me explain it rather than decode a report.
-
From there
You've got a 30/60/90-day plan
What to fix, in what order. Work through it yourself, or hand it back to me and I'll build the fixes for you.
The first step
Start Here
See where your clients can find you.
A Salon Visibility Audit — findings, your 30/60/90-day plan, and a walkthrough within five business days. Credited toward your Build if you go further.
Get your visibility audit — $1,200Free, no strings
Not ready yet? Find out if clients can actually find you.
Answer a few short questions and I'll look your salon up the way a new client would, including asking AI where to get their hair done in your town. Then I'll send you what I found.
Questions, answered
What's included at each step?
Do you check AI search too?
Do I have to do the Build?
How long does it take?
Do we have to meet over Zoom?
I'm not techy. Is this for me?
Do you only work with hair salons?
How do I get started?
Last thing
You don't have to become a marketing person. That was never the job.
You do good work and you'd like the right people to be able to find you. I'll tell you exactly where you stand — then you decide what to do about it.
