For salon owners & small service businesses
You didn't open your salon to become a part-time tech person. I build the quiet systems — booking, reminders, follow-ups, reviews, and getting found on Google — so new clients can find you and the day-to-day runs without you.
There are a hundred tools promising to help, and no time to sort through them. If you don't build the systems, you become the system.
Three ways to work together
See where clients can find you.
Fix the biggest friction point.
The whole back end, quietly automated.
Build covers one core system. Need more than one? We map out exactly what you need in the audit and quote from there. Optional monthly maintenance is $350/mo.
What I build
Built around your biggest friction point first — here's where I focus:
From a client
Having Kate create a quiz for my online booking was the best thing I could do for clients. They used to book the wrong thing or reach out confused — this quiz eliminates those issues completely. The client experience is so much better, for them and for me.
Sydnee
About Kate
I spent over twenty years behind the chair — running every part of my own salon while I was at it. Long before I built these systems for other owners, I was the one piecing tools together at 11pm, trying to make the back end feel less like a second job.
So I'm not a marketing agency reading off a checklist. I build done-for-you, around your actual business, not a template — the quiet systems I wish someone had built for me years ago.
How it works
One short intake — write like you'd text a friend. Messy is fine; I read every word.
Built around your schedule, not back-to-back calls. Progress notes as I go, replies within one business day.
Turnkey in your tools, a walkthrough that explains it like a human, and quiet help if it wobbles.
Free, no strings
Answer seven short questions and I'll send back the three things that would save you the most time each week.
Questions, answered
The first step
Start with a $300 Salon Visibility Audit — findings, fixes, and a walkthrough within five business days. Credited toward your Build if you go further.